Before Ralph & Mimi, Roya Manouchehri launched her children’s brand Manouchehri. A store had never really crossed her mind until she was exhibiting at a wedding fair and a photographer told her about a gorgeous shop in the heart of Hexham that would be a perfect next step. Sheila (mum) and Roya went to have a look at the store the next week and just like that they had signed for a shop.
