Before Ralph & Mimi, Roya Manouchehri launched her children’s brand Manouchehri. A store had never really crossed her mind until she was exhibiting at a wedding fair and a photographer told her about a gorgeous shop in the heart of Hexham that would be a perfect next step. Sheila (mum) and Roya went to have a look at the store the next week and just like that they had signed for a shop. 

Having a fashion degree, Roya wanted to curate brands that were not only well made, but also worked with her aesthetic of tradition and keeping children young. They visited trade shows in Italy to find brands that were in line with their vision. 

Sheila worked daily in the boutique meanwhile, Roya still worked from her studio that was located at home. Only coming in store on Saturdays or specifically for bespoke appointments. This system worked perfectly for 5 years, they started adding a small selection of ladieswear. People were beginning to request more ladies bespoke pieces too. Covid hit and everything stopped, businesses everywhere on the high street were closing and they decided it was time to either sink or swim. 

On 1st of October 2021 they opened the doors of their new store in Hexham Market Place. They have not only expanded their location, they have also expanded their offerings. Now, you will discover menswear, womenswear and childrenswear as well as a range of shoes, accessories and gifts. 

Roya has moved her studio on to the first floor. Here garments are pattern cut and manufactured for a small collection available off the peg.

Roya and her team are also in the process of designing another brand that will be available off the peg due to land Spring Summer 2023. 

Last but not least there is designated sewing school where you can come and learn how to make your own clothes. 

We are so excited to continue our journey and look forward to welcoming you in store.